Google Ad Grants provides non-profit organisations with an advertising budget of up to USD 10,000 per month for search ads. In the webinar, you will learn what role Ad Grants can play in your digital fundraising strategy, how the application works and what guidelines apply to ongoing operations. You will learn why effective conversion tracking is crucial, how bidding strategies fit your goals and how to use the free budget professionally to increase the visibility and impact of your organisation.

• Non-profit organisations with an interest in digital fundraising
• Teams applying for or already using ad grants
• Beginners who want to understand guidelines, tracking and bidding strategies

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