Organic reach on meta platforms has been declining for years - especially for organisations. This webinar shows how social ads can close the gap and measurably boost fundraising and reach. You will learn how to get started, which settings are important and the impact of the new ban on political ads since October 2025. Using best practices, you will learn how to set up targeted campaigns and evaluate them realistically.

• NPOs that want to increase reach, leads or donations with meta ads
• Teams who want to plan and optimise their first campaigns
• Beginners who want to understand the opportunities and limitations

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