Corporate identity makes your organisation unmistakable - through a coherent interplay of design, communication and behaviour. The webinar will give you a clear introduction and show you how to develop a consistent, authentic CI with a manageable amount of effort. You will learn why a guideline is important, how to create a meaningful logo and how to select suitable fonts, colours and icons - so that your work is visible and creates trust.

• Non-profit organisations that want to sharpen their brand and image
• Teams in the middle of a redesign or rebranding
• Beginners in CI basics and practical implementation

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